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Teleprospection is a commercial method which consists first and foremost in captivating an interlocutor to take an interest in the offer of a company. And even if the process is done at a distance, thanks to a phase of persuasive hooking, the teleoperator will manage to carry out its mission of making appointments in call center .
The step of telemarketing
Telemarketing campaigns may be different depending on the needs of the client companies. However, whether during a telesales mission, making appointments in a call center or a tele-secretariat, the hook-up phase remains an essential step. This is to attract the attention of prospects in order to optimize the contact. Telemarketers who will make a good first impression will have the chance to stand out.
They will be able to collect useful information and ask questions in a way that targets respond positively. And if professionals also have a structured sales pitch, a well-crafted script and a modern CRM, then they will easily be able to increase the conversion rate set for each of the projects.
Why is the hooking phase so important?
First, already by taking care of his contact, the telecommercial can make the telephone conversation last for time to find spontaneous arguments to answer the objections. Second, with digital innovation, companies use a multi-channel system to produce what is called the contextualized hook phase.
The goal of this new approach to making appointments in the call center is to increase the chance of agents to seize the business opportunities that present themselves. This method is also used to simplify the sales cycle. In practice, it allows to increase the profitability of the campaigns since one knows in advance the situation of the prospects.
It will also help companies control costs related to marketing strategies. Finally, since the sales technique aims to personalize e-mails and calls, future customers will feel more concerned about the offers.
