Acquiring quality and relevant leads with high conversion rate requires the help of B2b marketers. Building a relationship through business to business marketing is quite difficult especially for novices. It would take time for beginners to build rapport and come up with strategies that would convert their leads to sales. Reality is, you’ll be wasting your time, effort, and money with fewer returns thereby affecting your company’s growth.
As you leverage your brand to the next level, you need experts advice to come up with a cost-effective strategy putting all resources together to increase lead conversion rate. You need experts in direct marketing or B2b direct marketing to help you gather qualified leads thereby improving your return on investment to a massive scale.
Direct Marketing and Lead Generation
In context, lead generation is the initiation of consumer interest or inquiry into products or services of a business. Leads can be created for purposes such as list building, e-newsletter list acquisition or for sales leads. The methods for generating leads typically fall under the umbrella of advertising, but may also include non-paid sources such as organic search engine results or referrals from existing customers. Lead generation relies on direct marketing. Direct marketing using e-mail and SMS as the distribution channel is not only becoming incrementally more expensive, it is also highly competitive particularly in the financial services space when dealing with products such as loans and insurance.
As more direct marketers enter the market, and banks and insurers get better at marketing to their own databases, the response rates of consumers to e-mail and SMS marketing are declining. The knock-on effect is an increase in overall marketing costs. Combined with the clutter from other through-the-line marketing initiatives, it’s becoming increasingly difficult to get the attention of prospective consumers.
The Value of Lead Generation in Direct Marketing
With increases in competitive activity, a lack of competitive differentiation among business, and a weak economy resulting in tighter budgets for your clients and prospects, you can’t just rely on traditional methods to grow your business. What can you do to take a more active approach to business development? One solution is to implement direct marketing campaigns as part of your integrated lead generation plan. Direct marketing is an effective marketing tactic to build new business. It almost always returns a positive ROI and can be effective for either expanding services to current clients or for finding new client relationships.
Grabbing consumer attention amid the clutter is about managing your data effectively so that you can ensure marketing remains a profit center. Marketing profit is directly driven out of the data assets so it’s vital to protect this data by targeting the right customer for the right product with the relevant message at the relevant time.
