Holding up an event is way beyond your imagination. The preparation, expenses, time, and manpower would take so much toll out of your social life. Not to mention the pressure it brings inviting people which you don’t even know personally. Whether it be a conference, a seminar, a symposium, or any industry events are essential to your company’s success. But the question often is ,”Are your events living up to its full potential?”
Indeed, organizing an event is expensive and time-consuming. Creating such an event with a massive turnout isn’t as easy as what you think. Getting the target audience to show up and turn the tradeshow or seminar into an excellent lead generation and appointment setting opportunity requires experts assistance. There are third party agencies that hold event telemarketing to a different level through cost-effective marketing strategies.
The Scope of Event Telemarketing
Organizing and preparing an event is hard work. You gather all of your resources in the hopes of making it big. But it’s hard to find time to prioritize one aspect over another. Most companies experiencing this usually end up with stagnant goals and poor management. Based on experience, it’s knowing what motivates people and building their excitement through effective campaign. We run call to invite campaign through outbound marketing, b2b marketing events, and call to follow-up to convert leads to customers. Why we focus more on outbound telemarketing? It’s because of the following reasons:
- Phone invitation is more practical and personal.
- Flexibility. Outbound calling is more flexible. It allows you to adjust to the flow of conversation giving you an advantage and control.
- The results are easy to measure.
Numerous research studies indicate events, seminars and webinars are one of the most productive methods to generate sales leads and demonstrate industry thought leadership. Event telemarketing is a discipline that involves processes designed to yield tangible results and ensure transparency.
Turn Invites to Opportunity
Event telemarketing is an excellent platform for educating, engaging and converting leads. But getting people to sign-up, let alone shell out extra cash, is no easy feat. Fortunately, there are ways to make it happen and eventually turn those invites to dollars. By acquiring the help of third party agencies focusing on telemarketing events, you can definitely gain from the experience.
These services come with outbound telemarketing targeting the right audience, B2b telemarketing, surveys, email campaigns, among others. They’re passionate about cold calling and selling over the phone in the right way. So whether you lack the skill-set, resource, infrastructure or inclination, they can execute effectively on a critical sales component to drive the results you desire, helping you achieve your strategic objectives.
They integrate seamlessly within your operations, working in synergy to deliver optimal results. They have built a reputation as a proactive and transparent telemarketing agency that builds long-term partnerships that delivers on their promises.
Without a doubt event telemarketing is the most powerful way to engage with potential attendees as it allows for a two way conversation:
- Further reach by engaging with those who ignore generic emails.
- Engage with prospective customers from a non-sales angle, providing a platform to build further rapport and relations.
- Gather invaluable feedback on how to increase interest and attendance from future events from those that say no.