Getting Past the Gatekeepers
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When you need to make a call and set an appointment, you don’t often get a hold of the decision maker. Someone from the other line would usually filter the call and ask you tons of questions before transferring it. The worst part is, they end the call immediately. These people are coined as “gatekeepers”. Who in some cases, are getting into your nerves especially when you are beating deadlines.

Businesses who rely on B2B Appointment Setting Service find it hard to stay on top when they couldn’t get an appointment to the decision makers. How much more if they got stuck in the hands of the gatekeepers. Normally, gatekeepers are hired for a reason. They screen cold callers and telemarketers before passing it to their CEO’s. And talking to gatekeepers proven to be so difficult for most companies for they usually end the call in a matter of seconds.

 

How Appointment Setting Boost Sales

For companies who are into B2B appointment setting campaign, the first 10 seconds of the call is critical. It’s safe to say that it’s the bread and butter of most companies handling sales. No wonder struggling companies outsource their sales department and turn to appointment setting services due to its effectivity in a month’s time. Appointment setting is a proven cost-effective solution when you need to keep up with the competition while lowering your operating costs. By acquiring to the said service, companies get to save more on time, cost, and effort.

 

Apparently, several companies have had successful B2B campaigns by acquiring telemarketing services from call center industries. These BPO companies offer a wide range of services that could help you turn B2B leads into sales. Their telemarketers are experts in handling rebuttals and in getting through the gatekeepers. They are well-trained sales experts who use advanced tools for communication and multi-tasking. The best part is, their services are customizable according to your needs.

 

B2B Appointment Setting Tips and Tricks to Get Past Gatekeepers

Consider the following tips and tricks in setting up b2b appointments and in passing the gatekeepers as compiled by the experts:

  1. Research and background checking. Do a research on the leads you are about to call. It’s vital for all telemarketers to know who they are calling to. Other than that, make sure to check the gatekeepers info too.
  2. Be professional yet casual. Start the call by introducing yourself and follow the script properly. Don’t sound like you’re hard selling. Make it as conversational as possible. Act naturally and keep the tone in a good level.
  3. Be considerate. Not all leads are welcoming. Since most of them are busy, you need to respect their time also. If they can’t answer you, ask the best time to call them back.
  4. Target the right lead. No matter how awesome your appointment setters are, you won’t get any results if you don’t know your prospect.
  5. Make a good script. The secret to a successful B2b campaign is from a conversational script. Always adjust and relate to the gatekeepers. Build rapport and appreciate their jobs.
  6. Be patient. It may take a while to get a hold of the decision maker.
  7. Consider outsourcing. If you are struggling with telemarketing, outsource it to the experts! As simple as that!

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