Finding new insurance leads is hard work. Everyone has their own lead generation suggestions but it can be difficult to keep track of all the options. The hardest part of business for a life insurance agent is finding good leads. No matter if you know life insurance inside and out and can explain the nuances of your product with impeccable clarity, you cannot survive as an agent without leads. Additionally, if finding leads was not challenging enough, there is the fact the life insurance market is notoriously saturated. Hundreds upon hundreds of agents compete for the attention of precious few qualified prospects. Getting in front of these prospects before your competition finds them is vital if you want a lucrative, long-term career in this business.
The good news is numerous methods exist for finding life insurance leads. There are ways to generate insurance leads and process of generating insurance leads. As for which of these methods is best, the answer depends on the individual agent. Different lead generation methods are going to work better for you than others based on your local market, level of competition, sales style and the niche you are targeting.
Perhaps the easiest way to assure yourself of a steady lead flow is to work for an insurance company with telemarketing that provides its reps with leads. Many life insurance agencies use the promise of leads to entice prospective agents during the recruiting process. While the idea of not having to prospect for business on your own is alluring, the pictures companies paint about their lead programs are almost always more attractive than the reality.
With the introduction of the world wide web, the business sectors have changed for the better. Gone all those days when you need to pass flyers and brochures, pay thousands of dollars for giant billboards, and spend more on TV, radio, and newspaper ads. The internet has transformed the marketing landscape by storm. Traditional marketing isn’t the wisest choice to boost sales and leads as of today. Companies can outsource their marketing department and turn to digital marketing agencies who handles lead generation program, telemarketing and email marketing, and inbound outbound sales services to name a few.
With the rising cost to effectively maintain an entire operation, the need to adjust and acquire a better solution while keeping the production cost to the bare minimum without affecting quality and performance is vital to a company’s success. The market varies from time to time. What works today may not work tomorrow. Scanning the needs, wants, and trends of the market is an avenue to generate qualified leads and sales.
Leads may come from various sources or activities, for example, digitally via the Internet, through personal referrals, through telephone calls either by the company or telemarketers, through advertisements, and events. A 2015 study found that 89% of respondents cited email as the most-used channel for generating leads, followed by content marketing, search engine, and finally events. A study from 2014 found that direct traffic, search engines, and web referrals were the three most popular online channels for lead generation, accounting for 93% of leads.
The buying process has changed, and marketers need to find new ways to reach buyers and get heard through the noise. Instead of finding customers with mass advertising and email blasts, marketers must now focus on being found and learn to build continuous relationships with buyers. Acquiring sales and marketing leads is a competitive business. Outsourcing to a lower-cost country with a skilled workforce could improve ROI. In outsourcing lead generation, requirements vary. From increasing acquisition of leads, improving quality of leads or to simple lead qualification or lead nurturing thru marketing campaigns, varied skill sets and varying organizational setups may be required.
Working for a company that provides insurance leads offers several benefits.
- First, you do not have to risk your own money on leads that might not convert to sales. Companies that offer leads typically do so without charging agents up-front fees.
- Second, not having to compare lead providers and lead costs frees up more of your day to do what actually makes you money: contacting prospects and selling them life insurance.
- Lastly, because your employer is the one spending money on these leads, it has a vested interest in you closing as many of them as possible. This means the company is much more likely to provide support and assistance if you encounter difficulty in the sales process.
