pcsconnect
goal of lead generation, Increase Lead Generation and Conversion
Spread the love

Getting leads and convert it to sales is a challenge for every telemarketers. The goal of lead generation is not just about the quantity of leads gathered, it’s all about the quality! Generating leads is proven to be a challenge to most businesses hardly making ends meet. A lead is all where it begins. Without it, your company will stumble and fall.

 

Over the years, new lessons on lead generation have sprouted like a mushroom in the wild. Lead generation is the initiation of consumer interest or enquiry into products or services of a business. Leads can be created for purposes such as list building, e-newsletter list acquisition or for sales leads.

The methods for generating leads typically fall under the umbrella of advertising, but may also include non-paid sources such as organic search engine results or referrals from existing customers.

 

Lead Generation Regulations

Lead generation is the process of identifying and cultivating individual consumers that are interested in purchasing a product or service. The goal of lead generation is to connect companies with those consumers so that “leads” can be converted into sales. A lead can be any consumer that has indicated interest – directly or indirectly – in buying a product or service by taking some action.

 

Not all leads are valid! In fact, you may get sued if you carelessly scrape someones information and leak it out of the blue. Compliance complicates business processes, to say the least, but it’s essential to maintaining your brand reputation. With an increasing number of federal laws, regulations, and guidelines to follow, compliance becomes more complicated and more important for business organizations. Essentially, compliance involves the following steps:

 

  • Staying current on compliance laws and regulations in your industry.
  • Putting procedures in place within your organization to ensure compliance.
  • Documenting when and how procedures are followed.

 

But all that could mean nothing if a law or regulation is violated and dire consequences are handed down by the powers that be. So to help marketers navigate their pursuit of leads in a way that complies with the rules of play, here’s a rundown of five areas of legal significance marketers must be aware of.

 

Lead Generation and Consumer Privacy

As the nation’s consumer protection agency, the Federal Trade Commission has broad jurisdiction over lead generators, whether they are generating leads for a lender, an educational institution or a company offering another good or service.  Using this authority, the FTC initiates investigations and law enforcement actions against participants in the lead generation industry. Lead generation and consumer privacy are taken seriously to prevent leaking personal data.

 

As the lead generation industry has become more sophisticated and data-intensive, regulatory scrutiny has increased. Federal and state investigations and enforcement actions typically arise in the lending, postsecondary education and insurance industries and often involve at least some component of consumer privacy and data security.

Leave a Comment

Skip to content