Black Friday and Thanksgiving are definitely on! It’s the perfect time to shop either digitally or physically. Customers rush to find the perfect deal that would let them save more from its original price tag. On the flip side, companies are competing against each other trying to capture quality leads locally or internationally.
With few resorting to up to 70% off on major items, others turn to freebies, coupons, buy one take one, and too good to be true savings. Hence it’s the holiday season, the competition of acquiring relevant leads are getting tougher on a daily basis. If your company doesn’t offer out of the box promos, you’ll be left hanging in the middle of nowhere thereby affecting your return on investment.
The market today is wise! With the advent of technological advancement, the buying market has vast resources of searching for the best deals in town. And if your company is way below the competition, then it’s best for you to come up new lead generation strategies that will totally work. But how do you that in such a short period knowing that Black Friday and Thanksgiving are coming?
Turning to Lead Generation Experts
What works yesterday may not work tomorrow! As mentioned above, the buying market is smart enough to fall from your own tactics. Your company needs assistance to formulate lead generation strategies for Black Friday and Thanksgiving effectively. With numerous outsourcing companies offering this service, all you need to do is find the best company that yields results in such a short notice.
Other than that, you need to consider companies who can offer accounting lead generation, B2b lead generation coupled with software leads. More things to check are its price, previous client feedback, testimonials, and reports.
Starting a lead generation program to convert your leads to sales may sound easy but in reality, it’s not! Calling random people and turn it into qualified sales leads and appointments isn’t as easy as learning ABC too. It takes skills and expertise to create and develop your own program to successfully land a sale. Otherwise, you’re better off by outsourcing lead generation services to BPO organizations.
The Scope of Lead Generation
In marketing, lead generation is the initiation of consumer interest or inquiry into products or services of a business. Leads can be created for purposes such as list building, e-newsletter list acquisition or for sales leads. The methods for generating leads typically fall under the umbrella of advertising, but may also include non-paid sources such as organic search engine results or referrals from existing customers.
Leads may come from various sources or activities, for example, digitally via the Internet, through personal referrals, through telephone calls either by the company or telemarketers, through advertisements, and events. A 2015 study found that 89% of respondents cited email as the most-used channel for generating leads, followed by content marketing, search engine, and finally events. A study from 2014 found that direct traffic, search engines, and web referrals were the three most popular online channels for lead generation, accounting for 93% of leads.
The buying process has changed, and marketers need to find new ways to reach buyers and get heard through the noise especially this Black Friday and Thanksgiving. Instead of finding customers with mass advertising and email blasts, marketers must now focus on being found and learn to build continuous relationships with buyers. Acquiring sales and marketing leads is a competitive business.
Outsourcing to a lower-cost country with a skilled workforce could improve ROI. In outsourcing lead generation, requirements vary. From increasing acquisition of leads, improving the quality of leads or to simple lead qualification or lead nurturing thru marketing campaigns, varied skill sets and varying organizational setups may be required.
