How to Properly Manage your E-Marketing Team?

The budgets allocated to digital are increasing more and more. The presence on the web has become an obvious necessity and companies usually call on online marketing companies for that but you can just as well have an in-house web marketing team and this is the purpose of this article Than to give advice on how best to manage it.

First of all, the person in charge of managing a web marketing team, regardless of its size, must first of all first become familiar with each member of that team in order to determine the role of each. It would be stupid to entrust the task of an SEO analyst to a web developer for example! Once you understand the role of each member, you can better delegate the work.

Secondly, it is necessary to establish a strategy of digital marketing in accordance with the image of the company and the objective of its web policy depending on whether it favors advertising PPC or SEO for example. Once the objectives are in sight, you will be able to orient your team on the right track.

It is also important to choose the right project management tools. To do this, it is necessary to refer to the characteristics of the team, including its size, the fact that employees are centralized or working remotely. But whatever its structure, make sure that there is: a timesheet system and project management to track job progress and file sharing, a centralized CRM system for the necessary customer information, and An internal chat tool. Then, you have to set up specific deliverables for each member of the team, so you do not waste time on unnecessary requests for clarification.

Finally, you have to learn how to plan as your scalability grows: you always have to think in the long term. In order to reduce the amount of time and effort required to achieve the objectives, the main focus must be on the development of internal systems. Creating a centralized system and repeatable processes that can be easily carried out on a large scale (by new employees) is more interesting than training one person each time on a specific task.