The problem is, out of thousands of leads piled on your desk, not all of them are qualified. It’s easy to capture leads but it’s difficult to convert them to sales. It would take experts to qualify leads and turn it to sales. And that’s the struggle most companies are facing today. Not to mention the long queues that telemarketers face daily just to get a hold of the lead.
Companies who rely on sales find it hard to improve the quality of leads without resorting to call center agencies. Just because you have a list of leads, it doesn’t guarantee you a sale. Sales and marketing leads are actually everywhere! With the rise of the world wide web, anyone can purchase a set of leads. But are these leads reliable? Can it give you a sale? Are they quality ones?
Before the internet, traditional marketing has been so effective. Referrals and word-of-mouth advertising were two of the best methods you can rely to generate sales. But with the introduction of digital marketing, the business game has changed dramatically. Companies saw how powerful the internet can affect productivity and sales. In fact, B2B Lead Generation Services in the USA sprouted like mushrooms in the wild.
In marketing, lead generation is the initiation of consumer interest or enquiry into products or services of a business. Leads can be created for purposes such as list building, e-newsletter list acquisition or for sales leads. The methods for generating leads typically fall under the umbrella of advertising, but may also include non-paid sources such as organic search engine results or referrals from existing customers.
Leads may come from various sources or activities, for example, digitally via the Internet, through personal referrals, through telephone calls either by the company or telemarketers, through advertisements, and events. A 2015 study found that 89% of respondents cited email as the most-used channel for generating leads, followed by content marketing, search engine, and finally events. A study from 2014 found that direct traffic, search engines, and web referrals were the three most popular online channels for lead generation, accounting for 93% of leads.
The buying process has changed, and marketers need to find new ways to reach buyers and get heard through the noise. Instead of finding customers with mass advertising and email blasts, marketers must now focus on being found and learn to build continuous relationships with buyers. Acquiring sales and marketing leads is a competitive business. Outsourcing to a lower-cost country with a skilled workforce could improve ROI. In outsourcing lead generation, requirements vary. From increasing acquisition of leads, improving quality of leads or to simple lead qualification or lead nurturing thru marketing campaigns, varied skill sets and varying organizational setups may be required.
Turning to lead generation services by third party agencies could yield good results to your company. Other than the savings you incur, it helps your firm in boosting revenue too. BPO’s who provide this service are experts in the field. They have networks of expert telemarketers and market researchers who can improve the quality of your leads thus turning it to sales.