Business organizations recognize the advantages of outsourcing. It leads to reduced overhead and expands the workforce. Moreover, this approach gives you more flexibility and widens market reach. However, know the concept, challenges, and risks before you outsource telemarketing services.
Telemarketing Categories
Inbound – The telemarketer receives calls from existing or potential customers who were engaged through email marketing or social media networks. Customers usually start the engagement by inquiring about products and services or place their orders. Trained telemarketers provide details about the product or service clients are interested in.
Outbound – It is the opposite of Inbound. An agent initiates the call to prospects or leads. The goal is to introduce the merchandise or offer a particular service. Telemarketers must have extensive product knowledge and capable of explaining the benefits for consumers. You can describe it as a proactive sales and marketing strategy.
B2B – This method is for business-to-business dealings. You either develop connections between two or multiple enterprises or sell commodities to another enterprise. The approach helps the business owner find the right patrons and endorse their brands. You can build and strengthen trustworthiness among present and potential clients.
B2C – The B2C type of telemarketing concentrates on individual consumers. The telemarketer directly reaches out to leads who have demonstrated interest in your brand.
Upsides of Outsourcing Telemarketing
Telemarketing outsourcing works well for many reasons.
It is cost-effective especially start-ups and small firms instead of hiring full-time staff. Telemarketing service providers charge fees according to accomplished sales targets unlike for in-house employees. You pay salaries, benefits, and incentives which is more expensive.
Brand Representation
If you outsource telemarketing services, you can be assured of a well-thought-out approach that determines your brand’s representation in the market. An organized business platform from the service provider ensures that the trademark’s values are properly shown to produce sales. Outsourced telemarketing enables the right techniques for making follow-ups with customers.
Experts in Telemarketing
Third-party telemarketing agents have the experience and training making them specialists in this task. These individuals have the patience and motivation to handle even the most difficult clients.
Flexibility
Telemarketers must be good not only in communicating with prospects but shortlisting possible customers from this list. This calls for flexibility. Telemarketing campaigns may require extended working hours and changing schedules with different time zones. Agents do not follow the routine hours of ordinary employees.
Return on Investment
Among the major benefits of telemarketing outsourcing is that you can measure ROI and business targets. When you outsource, the telemarketer can validate conversion rates based on engaged appointments and consummated business deals.
Understand the Challenges
Prior to employing a telemarketing company, you must identify likely issues that can come up. You do not have full control of operations as the third-party provider handles the functions. Therefore, you must be sure of the provider’s reputation, capabilities, and qualifications.
Language aptitude is equally essential. Make sure this suits the target consumers. For example, the telemarketers must be conversant in English which is the universal language in doing business. Lack of communication skills might result in missed sales.
Be careful with information and privacy concerns. The telemarketing agent must be trusted not to disclose sensitive information. It can be the source of failure of your enterprise.
PCS Connect
For companies requiring such services, you can call PCS Connect.
PCS Connect is your one-stop global business solution for companies seeking effective ROI solutions. Through the years, we have evolved into the leading BPO company in customer service, back office support, and sales.
