Marketers have used social media channels extensively because these continue to provide a great opportunity to get in touch with their target consumers. As 2023 ushers in, here are several trends that marketing professionals should keep their eyes on.
Continue Reaching New Audiences
In 2022, businesses tapped social media marketing services to strengthen their relationships with existing customers. This year, more companies are expected to enhance their customer service initiatives to attain continuing customer loyalty.
On the other hand, social media outlets make the most of the expanding use of social messaging. For example, Facebook is allowing advertisers to promote their brands in users’ newsfeeds. Once a user clicks on an advertisement, he or she is taken to a chat window in Messenger. From there, the advertiser gets the chance to chat with that user.
For sure, many businesses will take advantage of millions of consumers using social messaging. These platforms enhances communication with existing and potential patrons and hastens response time to customer inquiries.
Rise of Influencer Marketing
‘Influencer Marketing’ has emerged as a conventional online marketing tool. This approach entails a collaboration between web-based influencers and businesses to promote the latter’s brand, merchandise, or service. At the basic level, this form of social media marketing utilizes product endorsements and mentions from an influencer who has a large and devoted following. These persons are considered experts within their niche market. This strategy has become effective due to the high level of trust that influencers have established.
Business owners looking for a very good influencer formulate a plan, technique, and budget. They need to conduct research and a method of finding the right influencer. This can be done by subscribing to a platform or seeking the assistance of an agency providing social media marketing services.
Growth of Social Commerce
This category of selling pattern enables customers to make a purchase without leaving social media websites. Social commerce is used for the following:
- Discover new brands, services, and products.
- Do research on commodities.
- Network with customer support.
- Purchase merchandise.
Nowadays, social commerce is a more interactional and convenient shopping experience making it more popular. According to projections, the value of social commerce with increase to almost US$3 trillion globally by 2026.
Social Media for Customer Service
With the adoption of social media networks for enterprise, it is widely believed that social media will gradually be utilized as customer service networks. A direct and clear line of communication with customers can promptly resolve likely problems and concerns. It is an effective means of using an accessible feature where interaction between sellers and customers is nearly instantaneous.
PCS Connect
For companies that need social media marketing services, you can always call PCS Connect at 866-671-4344 during regular business hours.
PCS Connect is your one-stop global business solution for companies looking for customer service issues or seeking effective ROI solutions. Through the years, we have evolved into the leading BPO company in customer service, back-office support, lead generation, and sales.
