Telemarketing has been considered as the holy grail of both online and onsite businesses over the years. It was used for inbound and outbound marketing. Gone all those days wherein you need to knock on your peer’s abode to inform about a coming event. No more standing under the heat of the sun just to give brochures and flyers. Companies who pay so much on billboards, commercials, and other traditional marketing moved along as technology enters into a new level. With the introduction of the telephone, businesses swiftly shifted to maintain productivity while cutting down operating costs.
The telecommunication industry has evolved so much that it is the preferred customer service channel. People receive and make calls on a daily basis. Businesses use it to sell, inform, and disseminate their products and services. Calling random people from different walks of life has become a livelihood for telemarketers especially that mobile phones are a common site nowadays. And it will stay for years and generations to come! But the question of most businessmen is, “What you should expect from your telemarketing provider in 2019?”
Things to Expect from Telemarketing Provider this 2019
Telemarketing will always be the holy grail of success. It will stay for more years to come. But despite of its staying power, it comes with a price tag and more importantly, its structure changes anytime. Here are the things to expect from your provider:
- Set-up Fee. Some companies may give you a free-trial while others do not. Set-up fee will go long mile this time due to the increasing demand of telemarketing services. The set-up fee covers the cost of the product/ service training for the agency staff. This ensures that they fully understand how to sell to your customers. The fee also covers costs of other necessary training, script-writing, and sales pitch development.
- Pricing Plan (Per Day/Hour). You may experience a different package this time. If you’re lucky enough to get a discounted package for the plan, then go for it. Telemarketing companies often use too good to be true tactics for you to acquire their services. Paying by the hour allows you to plan your budget effectively. This does, however, vary according to your sector and the call complexity. This method is ideal when targeting large groups, with no specific niche in mind. The pricing plan will include the cost of the call.
- Pricing Plan (Per Appointment/Lead Price). This will ultimately depend on the industry and nature of the calls. This payment method offers the telemarketing company an incentive to heighten their performance. It is not the same when you pay per hour or day.
The pay per lead method is the most cost-effective. The lead price range encourages performance though you can protect yourself if results are below expectations.
- Pricing Plan (Per Campaign Price). Paying the cost of a whole campaign up-front is sometimes offered to new customers. This protects the agency as they get paid, and encourages new clients to stick the course despite the results. This option may lead to cheaper costs if the agency wishes to retain business in the future. This initial campaign will also be of a fixed length.
- Telemarketing System. To adapt to the changing market, your provider might introduce a brand new sales/telemarketing CRM adding up to your plan. This would somehow organize your appointments and leads in generating sales.
- Customer Feedback System. To effectively measure your bottom line, your provide may or may not provide a different yet reassuring customer service metrics and benchmarks this 2019. This will let you track your progress easily and make decisions out of the data recorded.
The Bottom Line
Telemarketing as an industry has seen one major change; from people driven business to technology enabled business. Where there were 100 people employed to makes calls to prospective phone leads in the past, there are just 10 now doing the same volume of work. This drastic difference in numbers is purely because a lot of basic work is now automated.
When you outsource telemarketing, the level of support you are getting doesn’t limit to phone selling alone. As such, the advantages of telemarketing goes way beyond the usual. From inbound telemarketing, outbound telemarketing, down to B2B telemarketing; these cost-effective services proved to be a definite solution to boost sales and revenue.
While it’s true that telemarketing services sprouted like mushrooms in the wild, finding the best one that yields results in a month’s time is just a search away!
